As Senior Digital Marketing Manager at XXL, you will lead and develop our digital marketing strategy across all markets. The role combines strategic leadership with hands-on execution across CRM, loyalty, media investment, social media, and marketing technology. You will be working closely with commercial, eCommerce and retail teams to drive sales growth, improve marketing ROI, and strengthen customer engagement. We are entering a new phase at XXL, and with Frasers Group as our new owners, we have an exciting time ahead.
Responsibilities and Tasks
Develop, execute, and analyze digital marketing campaigns to ensure optimal visibility and performance
Lead and develop your team across CRM, loyalty, performance marketing, social media, media planning, and marketing technology
Collaborate with Marketing Operations to ensure optimal planning, coordination, and evaluation of marketing investments, and align marketing priorities with business goals
Responsible for agreements and collaboration with external Agencies and technology suppliers
Stay current on marketing trends, tools, best practices, and identify new opportunities for growth and innovation
Who are we looking for? Qualifications and Skills to Succeed as a Senior Digital Marketing Manager:
Relevant education in marketing, communication, media, or a related field
Minimum 5-7 years of relevant experience from marketing roles, including leadership responsibility
Proven experience with developing and executing cross-channel marketing strategies
Experience from managing agencies and media budgets across markets
Strong understanding of digital marketing, media planning, and performance measurement
Experience with programmatic buying
Ability to interpret marketing and business data to guide strategy and execution
Strong people leadership and team development skills
Ability to lead both strategically and operationally
Strong communication skills in Norwegian/Swedish and English, both written and spoken
Strong collaboration skills; inclusive, enthusiastic, and results-oriented
What Can You Expect as a Digital Marketing Professional at XXL?
A central and important role in the development of XXL’s Marketing
The opportunity to lead challenging and diverse projects with high visibility in the organization
Strong opportunities for development and professional support from a skilled team
Competitive compensation and employee discounts in our stores
Learn more about XXL and careers with us at: Karriere - XXL Norge
Ready to Take Our Digital Marketing to the Next Level?
We look forward to receiving your application! Please note that we only consider applications submitted through our electronic application system. Click “Apply here” to submit your CV and answer our screening questions.
If you have any questions, please contact Jimmie Pettersson, Head of Digital Commerce & Customer Engagement, +46701740083 / jimmie.pettersson@xxl.se.
