Brand Marketing Director, Global

The Role

The Brand Marketing Director will lead the strategy, planning, and execution of marketing initiatives to strengthen the brand's position as a leader in the Outdoor apparel industry. This role combines strategic vision with cross functional execution, ensuring the brand resonates with diverse global audiences while driving business growth. The Brand Marketing Director will oversee brand consistency, develop compelling campaigns, and collaborate with global channel owners and regional teams to adapt strategies fit for purpose.

Key Responsibilities

1. Strategic Leadership

• Define and execute the global brand marketing strategy, aligning with the company’s overall vision and business objectives.
  
• Lead initiatives to increase brand awareness, foster deep customer engagement, and build enduring loyalty across diverse markets (emotional connection, brand trust & long-term customer advocacy).

2. Campaign Development & Agency Management

• Oversee the creation of global marketing campaigns that embody the brand’s positioning and resonate with target audiences.
• Collaborate with agency and creative teams to produce breakthrough campaign creatives for omnichannel execution-- digital, social, retail, PR and experiential channels.
• Ensure storytelling aligns with the brand’s legacy, positioning and innovative vision.
• Manage media agency for strategic planning and execution in upper funnel placements and channels (leading full funnel thinking)

3. Cross functional collaboration

• Lead seasonal campaign calendar in collaboration with the product teams to ensure the prioritization is in line with business objectives and consistent execution is realized by channel owners.

4. Market collaboration

• Work closely with regional marketing teams to tailor global strategies to fit cultural nuances and market-specific needs.
• Strategic lead on activation thematic and direction.

5. Consumer Insights

• Monitor and analyze market trends and competitor activities to ensure the brand remains relevant and competitive.
• Work closely with business leaders to understand opportunities and create sell in for net new consumer research to answer business needs

6. PR & Brand Communications

• Lead global PR and brand communication strategies to enhance the brand's reputation and visibility.

7.Digital & Social Media

• Lead strategic approach on organic social to ensure on-brand tone of voice, storytelling and execution in collaboration with paid execution.
• Collaborate with performance marketing and e-commerce team to ensure brand identity is prioritized in channels.
• Lead a full funnel approach strategy in collaboration with Performance Marketing Director in paid media.

8. Brand Governance

• Maintain brand integrity across all touchpoints by developing and enforcing brand guidelines.
• Collaborate with internal and external stakeholders to ensure consistent messaging and visuals across channels.

9. Leadership & Team Development

• Lead and mentor a team of marketing professionals—Brand, PR, Consumers insight, marketing content and organic social fostering a culture of creativity, collaboration, and excellence.Build cross-functional partnerships with product, sales, regional and design teams to ensure cohesive brand representation.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• 10+ years of experience in brand marketing, with a proven track record in global campaign execution.
• Experience in the outdoor or sports apparel industry, with a deep understanding of its culture and consumer base.
• Expertise in brand marketing, digital marketing, social media platforms, and innovative engagement strategies.
• Strong analytical skills, with the ability to interpret data and apply insights to marketing strategies.
• Exceptional leadership, communication, and project management abilities.
• Passion for the outdoors, ski or sailing and an active lifestyle is a plus.

Key Competencies

• Strategic and creative thinking with a global mindset.
• Adaptability to diverse cultural contexts and market dynamics.
• Strong ability to influence and collaborate across all organizational levels.
• A results-driven approach with a focus on measurable outcomes.

This role offers an opportunity to shape the future of a globally recognized outdoor, ski and sailing apparel brand, inspiring consumers worldwide to pursue their passion for outdoor sports and an active lifestyle.

This role is full-time and based in Oslo, Norway (Helly Hansen’s HQ)

Any questions can be directed to khorsle at hellyhansen.com

Application is ONLY accepted in the portal (due to personal data protection rules) and not later than 6th January 2026.

Om arbeidsgiveren

Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics nearly 150 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2Flow™ temperature regulating system, and the revolutionary lighter, warmer LIFALOFT™ insulation. Building on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO™ - the company’s most innovative waterproof/breathable technology to date. 

Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally. 

Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.